Landing Page Optimization

The Landing Page is the first page a person visits on your site. This could, and often is, you home page. However, if you are running email campaigns, you would want them to land on a Call-to-Action page that is consistent with the email message. If the email is promoting 20% off the Pro Shop, then the landing page for that specific promotion should have a coupon or link to receive the offer. A common problem occurs when you send an email, or an online advertisement that links to the home page. The user gets lost and bounces off the site immediately. By Optimizing the Landing Page, you will see an increase of conversion rate. These landing pages are not only online driven, if you run a print ad or send a direct mail offer, it is important to the success of the campaign to drive them to a specific landing page on the web site.